
Hawke’s Bay is a region of sunshine, vineyards, and coastal charm. Famous for its world-class wine, art deco architecture, and spectacular cycling trails, it’s the kind of destination that blends relaxation with adventure. Whether you’re here to sip Chardonnay, spot gannets at Cape Kidnappers, or cruise through Napier’s streets, Hawke’s Bay offers an unforgettable Kiwi experience.
🍷 Wine Tasting & Winery Tours
Hawke’s Bay is New Zealand’s second-largest wine-growing region, with over 70 wineries to explore. Join a guided wine tour, cycle between vineyards, or visit cellar doors in Gimblett Gravels, Bridge Pa, and Te Awanga. Red wine lovers will find some of the country’s best Syrahs here, alongside world-class Chardonnays.
🎨 Napier’s Art Deco Heritage
Napier was rebuilt in the stunning Art Deco style after the 1931 earthquake, and today it’s considered one of the world’s best-preserved Art Deco cities. Stroll the streets, admire the pastel-coloured buildings, and join a guided Art Deco walking or vintage car tour to step back into the 1930s.
🐦 Cape Kidnappers Gannet Colony
Just outside Napier lies the world’s largest mainland gannet colony at Cape Kidnappers. Take a guided tractor ride along the beach or hike across the dramatic headland to see thousands of gannets nesting up close. The sweeping coastal views are worth the trip alone.
🚴 Hawke’s Bay Trails – Cycling Paradise
The Hawke’s Bay Trails offer over 200 km of mostly flat, scenic cycle paths linking wineries, rivers, and coastal towns. You can rent bikes or e-bikes for a day of easy pedalling between vineyards, or extend it into a multi-day adventure.
🏖️ Ocean Beach & Waimārama
For some classic Kiwi beach time, head to Ocean Beach or Waimārama, both long stretches of golden sand perfect for swimming, surfing, or picnicking. Waimārama also offers cultural tours with local Māori guides, sharing stories of the land and its history.
🌄 Te Mata Peak
Climb or drive up Te Mata Peak for panoramic views across Hawke’s Bay. From the summit, you can see the Pacific Ocean, rolling farmland, vineyards, and even Mount Ruapehu on a clear day. Walking trails criss-cross the peak, making it a great spot for hiking or mountain biking.
🍑 Farmers’ Markets – Havelock North & Napier
Hawke’s Bay is known as the fruit bowl of New Zealand. Visit the Hawke’s Bay Farmers’ Market in Hastings (Sundays) or Napier Urban Market (Saturdays) for fresh produce, artisan cheeses, breads, and local treats. It’s a great way to taste the region’s bounty.
🛶 Water Adventures – Kayaking & Rafting
Paddle the Tutaekuri, Tukituki, or Mohaka Rivers on a guided kayaking or rafting trip. These rivers wind through gorges, native bush, and farmland, offering both gentle family floats and white-water thrills.
🦒 National Aquarium of New Zealand – Napier
A family favourite, the National Aquarium showcases native and exotic marine life, from sharks and stingrays to little blue penguins. It’s also home to a successful penguin rehabilitation programme.
🎶 Events – Art Deco Festival & Food & Wine Classic
Hawke’s Bay hosts some of New Zealand’s most iconic events:
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Art Deco Festival (February): Thousands dress in 1930s style for parades, music, and vintage cars.
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F.A.W.C! Food and Wine Classic (Summer & Winter): A celebration of the region’s culinary talent, wineries, and chefs.
🌟 Final Thoughts
Hawke’s Bay is a place where culture, wine, and adventure meet under endless blue skies. Whether you’re cycling through vineyards, hiking Te Mata Peak, exploring Napier’s Art Deco streets, or tasting local produce at the markets, this sunny coastal region has something for everyone.
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